Studies reveal that 73.4 percent of social media users will follow your brand on a social media page if they are actually interested in your brand. 10 Social Media Statistics You Need to Know in 2022 [Infographic] Article by Maryam Mohsin 12 Sep, 2022 Post contents 1 1. Despite gloom and doom, Facebook remains the most-used platform by marketers worldwide (93%). Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship. Social media statistics are a marketers best friend. There are 53 million active social media users in the UK, which is 77.9% of the UK population. Here are some more social media marketing statistics that prove beyond doubt the importance of social media in business. A smart Facebook marketing strategy is the only way to connect with them. Yes, John. Keeping a virtual ear to the ground through social listening is a way to stay informed about upcoming changes to your industry that could affect the way you do business. Consider that there are now more than 4.2 billion active social media users across the globe. Interactive sessions with the brightest minds in social. On average, the organic reach for Facebook posts is 5.2% of the page's total likes. Social listening is helping brands and social media platforms listen to your conversations and provide more targeted messages and ads. This means it will extend your reach and create more leads and conversions for you. One survey from BIA/Kelsey found that a little over 77% of small businesses rely on social media to market their services and brand. If you dont have a social media page for your business, you are among the minority of the companies that feel that social media is irrelevant. The use of social media is essential in internet marketing. What Percentage Of American Businesses Use Social Media And For What Purposes? 19.30%. Authenticity builds trust. 4. 80% of marketers say funny content is the most effective on social media. On average, 69.64% of small businesses use social media, according to the published report data we gather from PR Newswire, Linkedin, SmallBizTrends, Clutch, Yellow, VisualObjects, Business.com, and Legiit. According to Merriam-Webster . Facebook has created a user interface that is simple to navigate, even for those who are new to the social media platform. Consequently, respond to comments, mentions, and questions whenever possible even if it is simply to direct customers, users, and followers to a FAQ article or an online support forum. The most recent reports on Instagram show that the platform is most popular with millennials: aged 35 and below. On average, 93.79% of businesses use social media according to the published data we collected from Statista, Entrepreneur, NealChaffer, Truelist, and Adweek. Nothing beats having a target audience that you can easily transact with! It implies that even large corporations are utilizing groups to connect with their customers in new and innovative ways (the 84 percent increase in engagement on Facebook groups alone over the last year speaks for itself). Try it free today. Instagram is quickly rising to become the most popular social media platform for businesses. For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps. Also, you know how it works. The average person bounces between seven social media networks per month. People are looking to brands for insights and information and theres no better place to share that than social media. 44% of SMB decision makers use social media. These social media statistics will show the extensive impact of these communications and marketing platforms on businesses of any . And influencer sponsored posts are forecasted to increase a million each year, thus reaching up to 6.12 million in 2022. This is just the tip of the iceberg. That is where these surprising social media facts come into play. However, one thing has stood the test of time, the social obsession has remained intact. To benefit from their experience, examine this new research from . Instagram is the perfect platform to capture attention with a simple image. The advantages of social media marketing are undeniable: it increases marketing exposure, it is simple to implement, and it is relatively inexpensive. Well done! Retargeting ads can be used on Facebook to target 98% of non-returning users and turn them into customers. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to grow on social media and beat your competitors. This data demonstrates the importance of social media in the business environment. All you need to do is make it your business to come up with the best marketing strategy. The opportunity is a jackpot! A majority of businesses use live videos to create awareness of an event for the specific reason for its effectiveness in so doing. UK: LinkedIn users 2022, by age group. Enter your Email Address below and be the FIRST to receive our Blogging Tips. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. The ads wound up producing 4.3 times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads. Individuals and small businesses can create social media accounts and use them to post original content or repost content created by someone else. I think businesses should focus more on using social media to drive sales leads as more people are now using it. Disclaimer: The information contained on this website is based on research and/or personal opinion. This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friends social share acts as a kind of pre-screening. The associated info-graphic will offer you ten facts, which are more educative than you would imagine. Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion on promoting products over social. Other popular social media platforms include LinkedIn, which has over 400 million users in various world destinations. Want to know more interesting social media facts? It is actually integral to a company's presence in this increasingly globalized world. Intagram Facts #9: 15% - 25% of the users swipe up when there is a link at the Instagram Story. 69 percent of customers who purchase something from a business go ahead and follow them on Twitter. In order to have a successful business, it is important to utilize social media. Whether local or national, creating awareness can help draw followers . Generate leads Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Reports by Zephoria show that five new Facebook profiles are created every second. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022. Facebook Pages are one of the most straightforward and effective methods of reaching consumers. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. This is just a representation of what is happening globally. Facebook is the leading social network at 2.9 billion monthly active users, followed by YouTube ( 2.3 billion ), WhatsApp ( 2 billion ), FB Messenger ( 1.3 billion ), and WeChat ( 1.2 billion) 72.3% of the total US population actively use social media, totalling a number of 240 million people If you want customers and followers to be engaged, you have to be engaged yourself. It is no secret what social media can do to your business. Last but not least is Twitter. Many small businesses are utilizing social media marketing to expand their customer base, attract new customers, and generate leads for their products and services. Also, with the evolving digital world, it is expected that it has contributed to the number of users even increasing more. Schedule posts, talk to customers, and track your performance in one place. 66% of marketers that spend at least 6 hours on social media per week have gotten more leads. As a business owner who uses social media, make certain that you are engaging with customers and posting useful, relevant content. Many individuals, who are not necessarily professional marketers, and companies, including some big names, go about their social media strategies without even understanding the tenets of the medium and how it is shaping up. A post shared by Canada's #1 Meal Kit (@goodfoodca). 80% of B2B social media leads come from LinkedIn. We mentioned social media monitoring above as an important element of audience engagement. A Visual Objects report shows that 81% of small businesses plan to make a social media marketing investment in 2021. In 2022, approximately 30.57 million businesses in the US alone, and that number reach roughly 312.61 million worldwide use social media for business purposesa number that is only expected to grow as more and more platforms emerge and become popular according to our analysis from multiple published sources. A total of 71 percent of small- to medium-sized businesses use social media to market themselves, with 52 percent of those who do so posting at least once a day. In 2020, social media ad spend stood at approximately 132 billion U.S. dollars, with spending expected to surpass the 200-billion-dollar mark by 2024. Social media is integral to online marketing. Along With Quantity and Quality Almost 40% of small businesses use social media ads to generate revenue. An average user spends more than 2 hours per day on social media. The social media spectrum has had its encounter of highs and lows over the past 10 years. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. 1. Taking the plunge into social media is no longer a scary strategy, as many successful businesses have seen tangible benefits from advertising on social media websites. Of those businesses using social media, 59% say its mostly for customer service and communications purposes, while another 44% use it for brand awareness, and 41% say they use social media to drive revenue. Here are the social media engagement statistics for 2020: Businesses Percentage of retail brands that use two or more social media platforms: 91% (Falcon.io) Sharing video content usage: Facebook: 81%; YouTube: 62%; Instagram: 57% (Falcon.io) The likelihood that consumers would recommend a brand on social media to others: 71% (Falcon.io) Furthermore, the fact that more businesses are turning to social media should only increase your potential audience, which should translate into higher conversion rates and revenue for your company. Robert Hoffman is the content manager of sharedcount which is an online platform that provides social metrics of any website through its dashboard and API. Social media bring in leads, fast It's also time efficient. Only 6% of businesses are not posting even on a monthly basis. 5. You can also use social media monitoring to keep an eye on what people are saying across the social web. 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